LinkedIn is the most important platform for both employers & employees to fulfill their career/work based requirements. With 250 million monthly active LinkedIn users, the platform makes great & diverse talent pool available to employers. However, job seekers have tough time to make themselves visible in such a vast talent pool.
Whenever a job seeker registers on this platform, he/she has to fill up the profile consisting of following:
- Professional profile photo.
- Headline
- Brief summary
- Professional experience listing your past & present employer
- Educational qualification
- Skill endorsement section.
- Recommendation.
- Articles
Each section is unique & has its own merits. As such every job seeker/member should strive to make each section as strong, meaningful & informative as possible. Having said this, for every job seeker, some sections out of those mentioned above are most important & considered as make or break situation.
If a corporation is looking to hire a treasury manager, HR folks will not spend more than a minute for screening various treasury related profiles available on LinkedIn. If your profile is comprehensive, have all related keywords, has headline or is abbreviated as “ Treasury Manager” or at best has word “ Treasury”, your profile will appear on first page. Awesome, right! However this is initial phase of comparing different profile views.
For any recruiter to click your profile, the following are most important:
- Professional profile picture.
- Headlines
- First 2 lines of summary
If you have a professional picture, a correct branding statement, appropriate abbreviations/keywords on your headline & first 2 lines of summary carries on from what you have claimed through your headline, you have higher chances that your full profile will be viewed by prospective employer. Most of us makes their current/recent job title as their headline which is not the correct approach. Your headlines should indicate about your core competency & what you can bring to the table/what you can deliver.
So to sum up , your photo, headline & first 2 lines of the summary are most important for you to stand out amongst others.
In case you wish to get your winning resume, cover letter & LinkedIn profile done , please fill up the form & our panel of experts would be happy to assist you in your successful job search.
