With entrepreneurial ecosystem growing across continents specifically in the U.S. & Asia, every 3rd person is posing as a consultant & offering advice on how to build that prospect email list in short span of time, articulate a customer acquisition strategy & guiding on how to sign up for premium clients. So the question arises how to develop your brand & stand out from the crowd to sign up ideal clients? Do you follow the advice of so called consultants & experts or try to figure out & develop an earmarked customer acquisition strategy? Here are some points on how you can augment your brand authenticity:
Be yourself
Customers look for experience- right from the point the product is pitched to sale &/or service delivery. They are do not take purchase decision based on standalone product/service. They do not buy in a me too offering. When your brand is relatable, people recognise the efforts put in by you to solve their pain point/meet their needs & would be keen to buy into your business. Speaking honestly about your journey or communicating how you solve customer’s problem can generate you great ROI. So what are you signalling to potential customer- are you the one who can take initiatives to bring innovative solutions to their problems/need or you just want to tweak an existing solution & offer it to them without any tangible value. Dig into it & commit to your game plan. Whatever you decide, no one else can write your story. However, hiring a professional/consultant can streamline your brand authentication strategy.
Be Visible
Your customers are keen to know about your moves. Social media is a powerful tool to communicate with potential customers about who you are, what you do, what you offer & what value you create. With perfect online presence on various platforms, you can reach a huge audience who need your product/service. Do not focus on marketing/ establishing your presence on every platform. Pick up platforms that work best for your business. Social media &/or content marketing is not always the only option to market your offerings. Also focus on networking with professionals to build credible relationships which will further augment your brand image & equity.
Consistency is the key
Your timeline is flooded with all promotional content by online businesses one minute & the very next minute they are extinct. When you are starting something consistency & building trust with customers is the key. They should have confidence that they fall back on you to solve their problem. Be clear with your messaging & product placement to prove your target audience that you will be available when they need you. Entrepreneurs should focus on creating & delivering value by offering reliable products/services. You should focus on delivering superior customer experience & a wow factor so that it increases referrals & repeat businesses. Word of mouth can create credible brand identity. Inconsistency can ruin business’s image.
Target to be consistent in your value proposition & offering in business will flow automatically.
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