Given that linkedIn is considered to be one of the most important platforms for recruitment & job hunting, crafting a perfect LinkedIn profile is essential for effective career development. LinkedIn profile is as important as your resume since 90% of headhunters/employers would look at LinkedIn while scouting a potentially fit candidate for a particular role. The following tips are very useful for building LinkedIn profile for senior executives:
- Using a professional: Working out a perfect LinkedIn practice, defining your skill set & creating that robust LinkedIn profile is going to take a lot of time. Hiring a professional can bring that needed improvement in your LinkedIn profile & can make your profile searchable for potential audience.
- Include all relevant experience: There is no need to put detailed information similar to resume. However, it is really important to include all major achievements & all relevant past employers. This will give a clear view of your profile to readers/audience without sharing your resume.
- Modify your LinkedIn profile URL to include your name: This will be a better approach as it would help with personal brand SEO. It can be easily modified within 5 to 10 minutes with the given instructions & guidelines.
- Enhance your SEO: Figure out relevant keywords that you can be included/populated in your skills section. This will certainly improve your search results.
- Add your own message to Invitations: Avoid using dull & stand message for invitation such as “ I’d like to add you to my professional network on LinkedIn”. Prefer to include write personalized messages that makes the connection & interaction warmer & also give context for discussion.
- Use LinkedIn to know background of clients, vendors & colleagues: LinkedIn is a useful platform to do a background check & find out useful information & identify mutual connects & shared interests. Therefore it is necessary to include some personal information about yourself.
- Do competitor research: Follow your competitors on LinkedIn. It’s always good to stay up to date with your industry sector & kind of information that can be useful during client interactions.
- Align your profile with your company: The best communication strategy is to make your summary & profile aligned with that of your company. This will not only make you appear professional but also provide you an opportunity to attract professional network of contacts & boost client communication.
- Include partner apps in your LinkedIn profile: There are applications which when included in your LinkedIn profile shall help you to stand out. For example, you can include your slide share presentation in your LinkedIn profile.
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