With paradigm shift in dynamic social media landscape, perfect LinkedIn profile summary is difficult to achieve. Not only our behaviour is adapting to this ever evolving new media, but also LinkedIn is regularly shifting the boundaries with updates in its algorithms.
There are certain aspects that can help you structure your LinkedIn summary to narrate the right kind of message to the readers/audiences. Here are few things your should consider while writing LinkedIn profile summary:
- Have a good understanding about how you perceive yourself. How your colleagues, clients & employees see you? It is very rare that people ask such questions to themselves. This is only a starting point for resume & LinkedIn. It is also considered as a great tool to evaluate your current performance at work & make necessary improvements.
- Concept of personal branding has picked up with the audiences, who see your profile as a reflection of how you behave & respond at work. Are you a peoples’ person? Are you number oriented or Analytical, or have creative bent of mind? Do you work in a traditional work environment or an open dynamic ecosystem? Brainstorm with people who know you & come up with some phrases that define who you really are.
- Think about what you are going to write in the summary. What you think would be the outcome that you’re trying to achieve? Whom you’re addressing to? What you want them to think about you? What is your objective- engaging with recruiters, attractive decision makers, attracting investors or making clients buy your product or service?
- Have a good understanding of target audience, industry & culture associated with it. There are numerous ways of writing your bio. One of the most popular & acceptable way is writing in third person. Such writing format is mostly adopted by senior folks. People with great technical strength willing to attract recruiters will include an extensive list of functional key skills. Most effective way is conversational description in first person directly engaging with the reader. It is a perfect way to share about you passions, talents, and stories that define who you are and what you can do.
- You need to be very particular about the language while writing content. Although LinkedIn is social media, you need to focus on sending a professional message.
- Make sure that your summary contains top career achievements, awards, academic records & accolades. Saying nice things about teams, colleagues or employers can make you seem likable. Focus on articulating what differentiates you from others. What is your greatest strength? Think about what is your unique talent & how you can portray your profile as a full comprehensive value enhancing package.
- Finally finish your summary with a call-to-action preferably your email which will certain bring a huge difference in the way potential employer contacts you.
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