Although current job search trends depict a paradigm shift from traditional job boards to social media & professional networking platforms such as LinkedIn, without a well crafted & value driven resume, well knit networking may not bring desired results. With demand supply gap in talent, winning resumes is not confined to listing down work deliverables but should confer how professionals utilize their skills to create & deliver sustainable value for their organizations.
Here how you can make your resume communicate your competitive advantage.
1.Articulate & communicate your value from the top- The top down approach
Recruiters & hiring managers usually screen upwards of 100-150 resumes in a day. This results in skim rather than in depth detailed reads during the first few rounds of interaction. Your executive summary or branding statement should clearly communicate
– Why you are the best bet for the potential role
– Breath of roles you are targeting
As a professional portfolio documents writer for senior executives & C-suites/to be C-suites, I make sure that your branding statement has the right set of adjectives & details to stand out among the job seekers crowd.
Here is an example of Brief summary of a supply chain experienced professional at senior management level
BEFORE
A Six Sigma & Lean Manufacturing certified Supply Chain professional with 20+ years of extensive experience in design and execution of Supply Chain Strategy. Good knowledge of business process & Systems flows to better simulate Supply Chain model. Lead Trade Compliance, Logistics, 3PL Contracts to support Company’s Strategy
Skills
-Operation budget
-Project Management
-Trade Compliance
-3PL Management
-Sales & Plant Operation
-Market Entry Strategy
-Logistics Operations & planning
-Team Leadership
AFTER
Award Winning international supply chain leader + green field project management subject matter expert
Lead global supply chain projects for Fortune 500 companies +Drive full stack of strategic interventions
+Winning Logistics strategist: Improved carbon footprint by 30% via redesigned supply chain model
+Turnkey enabler:Set up XXX First manufacturing facility outside US in Thailand to cater to EMEA markets
+Stakeholder Management: Functioned as subject matter expert for global trade compliance & SAP
2. Resume as a brochure
Recruiting managers, hard pressed for time, find it difficult to absorb dense blocks of content. This is specifically in case your resume contains 4 bullet points or 4-5 lines of paragraph. There are chances that recruiting managers may skip paragraph text. You can overcome this by showcasing your achievements in bullet form & inserting additional while space between two bullet points.
Here is an example of resume of general manager of a healthcare company that explains my point
Before
- Was the Pioneer appointment of new distributors to change business dynamics & focusing on a new set of customers.
- Strong hold in developing Govt. tender & corporate accounts across South, West & East India, Sri Lanka
- Channel Excellence- Driven Go Direct initiatives in major markets Mumbai, Chennai, Hyderabad & Kerala successfully.
After
+Challenge: Turnaround loss making medical equipment business to register a 12% bottom line growth
+Result: Led & won govt tenders bidding from Medical Institutions to grow business by 40%
+Championed: Appointed & nurtured new distributors & to create a US $10 mn incremental business
3. Pictorial presentation is better than text
Although graphs & images cannot be captured by ATS software, it can definitely be read by humans. In a number of cases specifically sales & direct revenue generation roles, images are better than texts
To ensure your language can be read by ATS software as well as humans, make sure that data you insert via graph is supported by text in your resume.
Are you looking for an executive resume writer, someone to build a compelling story for your next move to rebrand your resume or linkedIn, Careercle would be happy to chat & help you in your next step of career growth. You can reach out to us here.
